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insight

Our own constraints hold us back from trying new things. We can feel that we are not the right fit, or good enough to even start when actually, our strongest ability as humans is curiosity. It allows us to break from what holds us back, challenge our own belief system and find something new to love.

solution

People believe they need to be flexible to do yoga so they never even start it. Triyoga wants to encourage people to take up yoga by tapping into their own curiosity with an OOH campaign.

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posters

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